Zlatan Explains Why He Refuses To Sign Artistes And Won’t Gamble Money On New Talent
Zlatan has opened up about why he has never been eager to sign artistes under his wing, revealing that he sees it as an unnecessary financial risk. During a conversation on the Afrobeats podcast, he explained that he prefers to protect his earnings rather than invest in musicians whose success is uncertain. He admitted that putting money behind an emerging artiste has never made sense to him. “I’d rather just go buy a house than put money on an artist that I’m not sure of, if the artist is going to blow up or not,” he said, noting that the pressure of such a gamble is something he is not willing to deal with. Zlatan emphasized that collaborations, not artiste funding, are what shaped his journey. He credited his rise to working with established and upcoming acts rather than running a label or managing other talents. “Collaboration has played a vital role in my career. Older artists, new generation—everyone collaborated with me when I popped out. That’s how I got the big dogs.” He explained that his priority has always been financial stability, especially after experiencing instability early in his career. He recalled how those early days came with stress and uncertainty, adding that staying financially secure keeps him creative and motivated. “The reason why I’m doing this is to take care of myself and be stable financially. In the beginning I was not balanced. There was pressure, there was anxiety.” Zlatan added that being comfortable affects how he performs in the studio. “If I have money and I go to the studio, the way I’m going to be busting is money,” he said. He also shared that he quit smoking in 2019 and continues to enjoy strong support from fans across the country, especially from the East. He referenced his recent energetic collaboration with Flavour, joking about whether a wealthy man like him should still be jumping around on stage. For Zlatan, the message is clear: he will collaborate widely, but he has no plans to sign artistes. His focus remains on maintaining stability, protecting his earnings, and growing at his own pace.