Kai Cenat Says He’s Not Quitting Streaming As He Expands Into Fashion
Kai Cenat set off widespread reactions online after posting a YouTube video titled “I Quit” on January 13, 2026, during his extended break from Twitch following the massive success of Mafiathon 3. The cryptic title immediately raised alarm among fans of the streaming star, with many fearing he was walking away from live streaming altogether. However, the 23-minute video revealed that Cenat is not quitting streaming, but redefining himself by combining his streaming career with new creative pursuits, particularly in fashion. In the video, Kai explained that the message behind “I Quit” was about letting go of fear, self-doubt, and the habit of limiting himself to one identity. He described it as a period of self-reflection and personal growth, stressing that his passion for creating content remains strong. “The energy and passion to want to do more and create is within me,” he said. “I quit thinking about goals and not chasing them just because I’m known for one thing and scared to step outside that box.” A major highlight of the announcement was his official move into fashion with the launch of his clothing brand, Vivet. The name, which translates to “will live” in Latin, represents his desire to build something lasting beyond streaming. To prepare for the project, Cenat revealed he spent much of late 2025 in Italy learning fashion design and production. He emphasized that the brand is not a superficial celebrity venture. “This is the first time I’ve had a passion for something besides content creation,” he said, adding that the project is deeply personal and not driven by quick profit. Alongside Vivet, Kai also unveiled a previously private YouTube channel called kai’s Mind. Unlike his energetic main channel, the new platform offers a quieter, more introspective look into his self-improvement journey. The content includes reading exercises, workouts, and early attempts at sewing, tying directly into his fashion ambitions. Despite the dramatic framing of the video, Kai made it clear that streaming remains part of his future. What is changing is how he blends streaming with fashion and personal growth, signaling a broader creative vision built around long-term purpose rather than staying confined to one lane.
