The waterways of Lagos will make history this October as nine international pilots steer cutting-edge foiling electric raceboats across the city’s Lagoon in Africa’s first-ever E1 Grand Prix. Backed by Guinness and Singleton, the week-long spectacle promises a world-class sporting competition, premium entertainment, and significant economic benefits for Lagos State and its people. From October 2 to October 5, Victoria Island and Lekki will be transformed into festival grounds, with qualifying races on October 4 and the grand finale on October 5. Organisers project more than US$100 million in direct and indirect economic impact, spanning hospitality, transport, local suppliers, and the creative economy. Lagos hotels are bracing for full occupancy, restaurants are preparing for peak bookings, and the city’s vibrant nightlife is set to flourish with after-race parties, whisky tastings, and cultural activations. The nine-pilot showdown will add a new dimension to African sport, diversifying the continent’s sporting portfolio with a high-octane marine motorsport. While the official prize purse remains under wraps, the global broadcast footprint guarantees Lagos a place on the world sporting stage. More importantly, the competition is being framed as a catalyst for marine technology investment and sustainable water transport, offering Nigerian youth fresh opportunities in engineering, logistics, and sport management. Yinka Bakare, Marketing and Innovation Director at Guinness Nigeria, said the sponsorship reflects Guinness’s commitment to cultural innovation: “For us at Guinness, Lagos is more than a city; it’s the beating heart of African creativity, energy, and resilience. Sponsoring the first E1 race in Africa is our way of showcasing Lagos’ global potential, while creating unforgettable cultural experiences that put Nigeria on the world stage.” For the Lagos State Government, the event goes far beyond sport. Gbenga Omotoso, Lagos State Commissioner for Information & Strategy, described the E1 Grand Prix as a defining moment: “The forthcoming E1 Lagos GP is more than a sporting spectacle; it is another bold step in putting Lagos on the global map. It aligns seamlessly with our sustainability goals while showcasing the city’s capacity to host world-class events. With the unwavering support of agencies like LASWA, LAWMA, the Marine Police, the Nigerian Navy, and the Nigeria Police Force, we are confident of delivering a safe and successful experience. Governor Sanwo-Olu remains resolute in ensuring that this event becomes a lasting tourism asset and strengthens Lagos’ position as one of the world’s true destination cities.” Adding depth to the spectacle, Guinness and Singleton will seamlessly extend the experience from the Lagoon to Lagos’ lounges, bars, and cultural venues. Guinness will bring its bold nightlife energy, while Singleton’s refined whisky culture will curate premium tasting events. Together, they will shape a season of after-race entertainment that positions the Grand Prix as both a sporting highlight and lifestyle celebration. Standing alongside iconic host cities such as Monaco, Miami, and Jeddah, Lagos is poised to reposition itself as a global hub for sport and tourism. The E1 Lagos GP is more than a race; it is a blueprint for sustained economic growth, creative opportunity, and Lagos’ rising status as Africa’s aquatic and cultural capital.
