Dr. Cosmas Maduka Slams “Money Na Water” Mentality, Urges Nigerians To Value Discipline Over Flashy Wealth
Dr. Cosmas Maduka, founder of Coscharis Group, has taken a strong stance against the growing “money na water” culture and the obsession with flashy lifestyles in Nigeria. He criticized the mindset that equates wealth with wasteful display, pointing to successful businessmen like Tony Elumelu and Femi Otedola, who quietly manage their fortunes without showing off. Maduka described the trend as a “dead value system” that glamorizes recklessness and misguides younger generations. He stressed that true wealth is disciplined, purpose-driven, and humble, not loud and ostentatious. “I have never heard Tony Elumelu say ‘money na water.’ I have never heard Femi Otedola say it. And I’ve never said it myself. When I attend a function and people start throwing money in the air, I quietly walk away. This madness must stop,” he said. He added that the normalization of extravagant spending on social media undermines the principles of hard work, responsibility, and integrity. “When we were growing up, rich people didn’t make noise. All these people making noise today never made real money. We are passing on a deadly culture to our children. That’s not how to build a value-driven society,” Maduka concluded, urging Nigerians, particularly the youth, to embrace humility and meaningful wealth. No wealthy man talks about “Money na water”. – Chief Cosmos Maduka (Coscharis). pic.twitter.com/TZi0q5jxbE — Pharaoh👳🏾♂️👑 (@MrMekzy_) October 13, 2025
