Bad Bunny to Headline Super Bowl LX Halftime Show in 2026
Puerto Rican global superstar Bad Bunny will take center stage at the world’s biggest sporting event. The NFL announced on Sunday that Bad Bunny—real name Benito Antonio Martínez Ocasio—will headline the Super Bowl LX halftime show, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California. “This is for my people, my culture, and our history” Reacting to the news, Bad Bunny shared an emotional statement: “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.” The announcement follows the singer’s highly successful two-month residency at Puerto Rico’s Coliseo de Puerto Rico José Miguel Agrelot, which concluded with a live-streamed concert on Amazon. The residency alone generated hundreds of millions in tourism revenue for the island, underlining his massive influence at home and abroad. The halftime show will be produced by Roc Nation, in partnership with the NFL and Apple Music. Jay-Z, founder of Roc Nation, praised the cultural impact of the artist, saying: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.” Oliver Schusser, Apple’s Vice President of Music, Sports and Beats, echoed that sentiment: “His music has not only broken records but has elevated Latin music to the center of pop culture.” Bad Bunny joins a growing list of culturally influential artists to headline the Super Bowl stage. The previous halftime show, headlined by Kendrick Lamar, was the most-watched in Super Bowl history, earning four Emmy nominations and a win for Outstanding Music Direction. With his international fan base and undeniable stage presence, Bad Bunny’s performance is expected to be a global event. World Tour Kicks Off in November Ahead of his Super Bowl performance, Bad Bunny is set to launch a world tour starting November, with stops across Latin America, Europe, Asia, and Oceania. The artist has previously voiced concerns about performing in the U.S., citing fears of ICE raids at concert venues.