SquirrelPR, Africa’s leading PR management software, has released its highly anticipated RANKED2025 report, analyzing the performance and influence of digital news platforms across the continent. The latest edition highlights shifting consumption patterns, platform influence, and trends in five key African media markets: Nigeria, South Africa, Kenya, Egypt, and Ghana.
The report features a key insight from Egypt, where a single digital news platform recorded over 450 million visits in 2024, despite a population of about 114 million. This reinforces the notion that digital media influence relies on strategy, content relevance, and cross-border reach rather than just population size.
Top Findings from RANKED2025
The report categorizes digital platforms into four main content categories: News & Public Affairs, Business & Financial News, Technology News, and Entertainment & Lifestyle. In total, over 4 billion visits were recorded in 2024 across the five markets. Platforms are also classified into three tiers based on influence:
- Tier 1: 100M+ annual visits
- Tier 2: 10M – 99M visits
- Tier 3: Niche platforms with at least 50,000 visits
Leading Tier 1 platforms include Youm7 (Egypt), News24 (South Africa), Daily Nation (Kenya), GhanaWeb (Ghana), and Vanguard Online (Nigeria).
Social Media’s Amplification Role
The report underscores the powerful role of social media in boosting digital influence. Platforms with stronger social media followings show higher rankings, illustrating how audience engagement impacts visibility.
A Strategic Tool for PR Professionals
Beyond providing rankings, RANKED2025 offers actionable insights for PR professionals to optimize campaigns, enhance media partnerships, refine SEO strategies, and inform crisis communications with a deeper understanding of media influence.
SquirrelPR co-founder James Ezechukwu stated, “RANKED2025 is more than just about rankings – it reshapes how we understand influence and communicate across borders.”
Click HERE to download RANKED2025.
About SquirrelPR
SquirrelPR offers African-focused PR management software with advanced tools for data-driven communications. It empowers brands and agencies to build strategic media relationships, offering smarter PR solutions.
