Snoop Dogg Carries Olympic Torch in Italy Ahead of 2026 Winter Games

Hip-hop icon Snoop Dogg has taken part in the Olympic torch relay, carrying the flame through the streets of Northern Italy ahead of the 2026 Winter Olympics in Milan and Cortina.

The rapper was spotted in Gallarate dressed in a white tracksuit, with “Coach Snoop” boldly written on his Team USA trousers as he proudly held the flaming torch.

Expressing his excitement, Snoop described the moment as an honour, saying he wanted to spread peace and love to athletes, Italians, and people around the world.

“This is what the Olympics is all about,” he said. “Spreading peace and love to everyone.”

Snoop Dogg’s involvement comes after he was named a special correspondent for NBC’s coverage of the Milan-Cortina Games, following his widely praised and entertaining appearances during the 2024 Paris Olympics.

He is also set to make Olympic history as Team USA’s first-ever honorary coach, a role he says is focused on celebrating athletes and supporting them beyond competition.

In a LinkedIn post, Snoop Dogg explained that the position allows him to motivate athletes, highlight their full journeys, and recognise the people who help make their dreams possible.

The opening ceremony of the 2026 Winter Olympics is scheduled to take place on 6 February.