Don Jazzy Reveals $4–5 Million Spent To Make Rema’s Calm Down A Global Hit
Don Jazzy has shared details about the enormous investment it took to turn Rema’s hit “Calm Down” into a global success. During a podcast interview, he revealed just how much goes into promoting a song beyond its production.
He said, “A song like ‘I’m Down’ now, you will probably spend close to four or five million dollars to get it to where it is. Okay, as we conquer this place now, you spend the next money, you go to the next place. Wow, $4–5 million. Yeah, the lifetime cost, now you don’t know it. That’s a good question.”
When asked about the revenue the track has generated, Don Jazzy simply replied, “A lot!” emphasizing both its commercial success and international reach.
The revelation highlights the scale of resources and strategy required to propel Afrobeats hits onto the global stage, showing that behind every worldwide sensation is a major financial and promotional effort.
“We Spent close to 4-5 Million Dollars to get ‘Calm Down’ to where it is”
— Donjazzy in New interview with Toolz & Bounce pic.twitter.com/mdNJHJp9oJ
— HYPETRIBE (@hypetribeng) December 11, 2025
