Chelsea to Debut New Shirt Against Djurgarden

Chelsea have announced a new front-of-shirt sponsorship deal.

The Blues have played without a shirt sponsor this season but Dubai-based property development company DAMAC Properties will be on their shirts for the rest of the campaign, starting with Thursday’s Conference League semi-final first leg against Djurgarden in Sweden.

But the deal only covers Chelsea’s final four Premier League games, their two legs with Djurgarden and potentially the Conference League final if they get there.

The deal does not cover the Club World Cup this summer.

Chelsea remain in talks with other companies over shirt sponsorship for the Club World Cup and beyond.

The 2024-25 campaign is the second consecutive year that Chelsea have not had a front-of-shirt sponsor for the full season.

As part of the new deal, DAMAC will oversee the development Chelsea-branded residences in Dubai.

Chelsea COO Jason Gannon said: “DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.

“With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”