Deji Adeyanju Questions If BBNaija Winners, Including Imisi, Really Receive Their Prize Money

After Imisi was declared the winner of Big Brother Naija Season 10, activist Deji Adeyanju raised questions about the reality show’s prize distribution.

On his X account, he wrote:

“Do they really give BBNaija winners the prize money? The reason I am asking is because many of them end up looking extremely broke thereafter.”

His comment has sparked discussions online, with fans and critics debating whether winners genuinely receive and benefit from the ₦150 million grand prize.

Adeyanju’s observation also echoes concerns from previous seasons, keeping public curiosity alive about what happens to the contestants once the show ends.